“The Benefits of Social Media Marketing for Brands & Business”

On big social media platforms like Facebook and Instagram, there is hardly a big company that you won't find. The use of social media in marketing seems to be too effective. No wonder, because almost a third of the world's population is active on social networks.

Hardly any other advertising channel offers such a reach. So, the question is no longer whether social media marketing makes sense, but rather why. In this article, Let me explain the advantages of social media marketing in addition to its enormous reach.

1. INCREASE BRAND AWARENESS:

Internet users are online for around 7 hours a day. They spend a large part of this time on social platforms. Enough time for companies to burn themselves into the memory of their target group with campaigns and content. Especially for small businesses and start-ups, social media is a good stepping stone for their notoriety. A large crowd can be addressed for manageable money. If your content hits the nerve of the time, it can even go viral.

2. VIRALITY AS AN EFFECTIVE MARKETING PHENOMENON:

Virality is a force that is difficult to tame for companies. If a user sees a particularly humorous, provocative, or otherwise interesting post, they can decide to share it. Friends and followers also share the post and a chain reaction of re-sharing is triggered. The brand is now on everyone's lips. However, this process can also backfire. If a company puts its foot in the wrong place with its content, the virality can reveal this to the entire public.

However, this can be avoided with high-quality content. Especially mimetic content that can be further processed creatively by users has a great potential for virality.

3. BE PRESENT, BE REMEMBERED:

If a company has a social media channel, it can be presented to followers daily through regular posts. With stories, posts, and advertising campaigns you draw a little attention to your products and brands every day. This way, users will think of your company first when making their next purchase decision.

Social media accompanies us, humans, at every step - through the Smartphone. Over 3 billion people use the little all-rounders. In any situation and at any time, it is possible to present you as a company and to stay in the back of the customer's mind even on a shopping tour in the city center.

4. USE STORYTELLING FOR EMOTIONALIZING CONTENT:

To create relevant content for your target audience, you have to make history. People remember content better when it is communicated through stories. Storytelling is, therefore, a popular and efficient approach to social media marketing. Stories promote the emotionality of the content, especially if the users recognize themselves or problems they are familiar with in the stories.

Use this advantage to improve your image or to convince your target group of the relevance of your products and brands. However, the content should not be too promotional. Authenticity is incredibly important for marketing success on social media.

5. GENERATE WEBSITE TRAFFIC, LEADS, AND SALES:

To get website traffic via social networks, you should share content from your website with your followers. Helpful and relevant blog posts, podcasts, or video content can entice the user to click. The most important thing is that the user is offered the added value that was promised to him. Potential buyers, on the other hand, can easily be won over with special advertising options, such as Facebook Lead Ads.

Since many users already use social media for product research, you should adapt your social media marketing to your sales goals and unobtrusively present your products.

6. INFLUENCERS, THE SOCIAL MEDIA EXPERTS:

Social media celebrities are also among the benefits that social networks offer us. Companies can take advantage of the reach of internet stars through cooperation. It is important to select an influencer for product placement that is relevant to your target group. Users often have great trust in their favorite influencers and are sometimes influenced by them. To preserve authenticity, product placements are always marked.

It is best if the influencer himself is convinced of your product and can recommend it to his followers with a clear conscience.

7. TARGET GROUP, CUSTOMER, AND COMPETITION IN VIEW:

To make the right decisions for your social media marketing, it is important to keep an eye on the wishes and statements of your customers.

What do you like? Where is there potential for improvement?

The opinions of other users about your company can also be filtered through a targeted search on social media. In addition to wishes and mood pictures, the activities of the competition should not be ignored. Which concept do your competitors use and how successful are they with it?

Some weak points can be found through the mentions on the net. Show your target audience that you already have a solution to your competition's problems to attract new customers.

8. INTERACTION WITH USERS AND CUSTOMERS:

Social media is a place of two-way communication. Businesses can interact with fans and followers through real-time comments and messages. Conversely, users can also enter into dialogue. This customer proximity ensures that users have greater trust in the company. However, this trust is only given to companies if they also actively and promptly participate in interactive events.

Tip: Respond to questions and comments as quickly and comprehensively as possible.

CONCLUSION:

The use of social media in the marketing mix is almost mandatory. The possibilities to approach your target group are too effective and varied. If you invest some time in a sensible social media strategy and quality content, you will reap the benefits of social media in the long run. And it doesn't matter whether your company is big or small, local or international. Every niche group, no matter how small, has its place in the communicative construct of social media and can be specifically addressed there.

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